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Experience Somerset Queensland
  • Home
  • Experience
    • Art
      • Somerset Regional Art Gallery – The Condensery
      • Glen Rock Gallery
      • Nash Gallery and Cafe
      • Old Church Gallery Moore
      • Folk Art Cooperative
      • Kilcoy Craft Market
    • On the Water
      • Lake Atkinson
      • Lake Somerset
      • Lake Wivenhoe
      • Seqwater
    • Events
    • Food and Wine
      • BP Kilcoy
      • Esk Grand Hotel
      • Mount England Estate
      • Nash Gallery and Cafe
      • Pols at Moore
      • Red Deer Café
      • Winya Wines
      • Woongooroo Estate Wines
    • Heritage and Culture
      • Kilcoy Yowie
      • Red Deer
      • Toogoolawah History Museum
      • Toogoolawah Pictures
    • Nature and Wildlife
    • Outdoor Adventure
      • Brisbane Valley Rail Trail Bike Hire
      • Floating Images Hot Air Balloon Flights
      • Landcruiser Mountain Park
      • One Tree Canoe Company
      • Out There Cycling
      • Pterodactyl Helicopters
      • Skydive Ramblers
    • Townships
    • Trails
      • Brisbane Valley Rail Trail
      • Canoe Trails
      • Conondale National Park
      • Jensens Swamp Environmental Reserve
      • Lake Cressbrook
      • Lake Wivenhoe
      • Peach Trees Campground, Jimna State Forest
      • Ravensbourne National Park
    • Weddings
      • Coronation Hall
      • The Courthouse Chapel
  • Stay
    • Accommodation
      • Brisbane Valley Rail Trail Motel
      • Camp Somerset
      • Esk Caravan Park
      • Esk Grand Hotel
      • Esk Wivenhoe Motor Inn
      • Kilcoy Gardens Motel
      • NRMA Lake Somerset Holiday Park
      • The Hollow Log Country Retreat and Koala Sanctuary
      • The Stonehouse Retreat
      • Twilight Grove Farm Bed and Breakfast
    • Caravanning and Camping
      • Camp Somerset
      • Captain Logan Campground and Lumley Hill Campground
      • Esk Caravan Park
      • Kilcoy Showgrounds
      • Landcruiser Mountain Park
      • Lowood Showgrounds
      • Neurum Creek Bush Retreat
      • NRMA Lake Somerset Holiday Park
      • Somerset Park Campground
  • Maps
    • Townships
      • Coominya
      • Esk
      • Fernvale
      • Harlin
      • Hazeldean
      • Jimna
      • Kilcoy
      • Linville
      • Lowood
      • Moore
      • Somerset Dam
      • Toogoolawah
      • Windsor Park
    • Trails
      • Brisbane Valley Rail Trail
      • Conondale National Park
      • Jensens Swamp Environmental Reserve
      • Lake Cressbrook
      • Lake Wivenhoe – Wivenhoe Hill
      • Lake Wivenhoe – Cormorant Bay
      • Peach Trees Campground
      • Ravensbourne National Park
  • Blog
  • Contact Us

You’ve got mail…Email marketing

18/06/2018 Written by itstheadmin
It’s no secret that social media platforms have allowed small businesses to harness some great promotional tools however if you’re looking for the next step in communicating with your customers, email marketing might just be what you’re looking for.

Email marketing allows businesses to keep customers up to date on a regular basis with digital newsletters and emails; all you need is an easy way for customers to leave their email address and your set.

Some businesses offer free email templates for use however there can be some expenses depending on what businesses you choose on working with for template emails and digital newsletters. Make sure you investigate the options available to you and find what suits you and your business best.

Already reaping the rewards of email marketing? Here are some handy tips to consider when creating your next publication:
 

HANDY TIPS

  • According to Mailchimp, 43% of recipients will report an email as spam if they do not recognise the sender’s name or email address. Make sure you have an easy identifiable email address to send your information out from so customers can make the connection to your business. After all, if they have provided you with their email they want to hear from you.
  • Just like your businesses email address, email subject lines are just as important too. As soon as a potential customer reads the subject line they will be immediately influenced on whether to open or delete an email. A whopping 47 percent of people view the subject line and make their decision. To persuade opens, subject lines must introduce tempting and relevant topics.
  • The human brain can process visual information 60,000 times faster than it can understand text. Ensure the content is not only relevant to your business and customer but visually appealing in its appearance. It’s important to remember to keep paragraphs short, to the point, easily read and include relevant and appealing images. In a busy, non stop world, a text heavy newsletter might take too much time to read and ultimately end up in the deleted file.

Check out mailchimp for more information on email marketing and some helpful hints on how to get started.

If you would like to see some interesting figures and findings regarding email marketing head to Vision6
 

References
www.outboundengine.com
www.vision6.com.au
www.mailchimp.com

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