It’s no secret that social media platforms have allowed small businesses to harness some great promotional tools however if you’re looking for the next step in communicating with your customers, email marketing might just be what you’re looking for.
Email marketing allows businesses to keep customers up to date on a regular basis with digital newsletters and emails; all you need is an easy way for customers to leave their email address and your set.
Some businesses offer free email templates for use however there can be some expenses depending on what businesses you choose on working with for template emails and digital newsletters. Make sure you investigate the options available to you and find what suits you and your business best.
Already reaping the rewards of email marketing? Here are some handy tips to consider when creating your next publication:
- According to Mailchimp, 43% of recipients will report an email as spam if they do not recognise the sender’s name or email address. Make sure you have an easy identifiable email address to send your information out from so customers can make the connection to your business. After all, if they have provided you with their email they want to hear from you.
- Just like your businesses email address, email subject lines are just as important too. As soon as a potential customer reads the subject line they will be immediately influenced on whether to open or delete an email. A whopping 47 percent of people view the subject line and make their decision. To persuade opens, subject lines must introduce tempting and relevant topics.
- The human brain can process visual information 60,000 times faster than it can understand text. Ensure the content is not only relevant to your business and customer but visually appealing in its appearance. It’s important to remember to keep paragraphs short, to the point, easily read and include relevant and appealing images. In a busy, non stop world, a text heavy newsletter might take too much time to read and ultimately end up in the deleted file.
Check out mailchimp for more information on email marketing and some helpful hints on how to get started.
If you would like to see some interesting figures and findings regarding email marketing head to Vision6