There is so much to think of when you’re running your own business, it can be easy to miss things that you routinely do during busy periods let alone keeping on top of your marketing and promotional plans.
So why not make it easier on yourself and join up with other local operators in your area to share the marketing load while advertising your business and theirs? After all, we all have the same goal.
THE IMPORTANCE OF NETWORKING…
Working with other operators particularly locals can be a powerful and rewarding low cost tool. Meeting new people with like-minded goals offer great ways to find new ideas on advertising and what works for others throughout the area, which may assist with your future marketing plans. It also gives you a chance to discuss what is working for your business which might alternatively help others with their business goals as well. You can network with people through trade shows, industry events or simply stopping by and introducing yourself – it’s that simple.
THE BENEFITS OF TEAMING UP?
Teaming up allows you to cross promote and share the costs while potentially reaching a new customer base you are yet to engage.
You could do this by sharing your promotional materials for display in other operators place of business or work with other businesses by sharing a flyer halving the cost of design and printing. You could also run a giveaway in conjunction with another business, the possibilities are endless.
WHERE ELSE CAN I FIND MORE HELPFUL TIPS ON NETWORKING AND MARKETING?
Visit Tourism and Events Queensland for more handy tips on networking and marketing.
References
Tourism and Events Queensland
