A professional website is a must for any business in this day and age, but social media is another important marketing tool for tourism operators and one that we should all be using in some form or another.
TOURISM TRIBE DESCRIBES THREE KEY ELEMENTS TO SOCIAL MEDIA SUCCESS
- Selecting the right social media channel
- Having a balance of content and
- Consistency in posting
There are many social media platforms with Facebook and Instagram being widely used throughout the tourism industry. Firstly take the time to research what social media platforms your visitors are using and focus your time on this particular platform before branching out into other platforms.
BALANCING YOUR CONTENT WILL HELP MAXIMISE YOUR SOCIAL MEDIA ENGAGEMENT
As a suggested rule your social media posts should include:
- 80% content that interests and engages your audience and
- 20% content that promotes your brand (sales, deals, hot offers)
You also need to be consistent in posting on social media. By being consistently active on your chosen platform you are reminding your customers that you exist. This does not mean posting five pieces of content in a row once a month, but instead scheduling a meaningful post every couple of days so that your target audience does not disengage.
If you are struggling with social media, check out one of Tourism and Events Queensland’s free social media webinars here for some tips.