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Experience Somerset Queensland
  • Home
  • Experience
    • Art
      • Somerset Regional Art Gallery – The Condensery
      • Glen Rock Gallery
      • Nash Gallery and Cafe
      • Old Church Gallery Moore
      • Folk Art Cooperative
      • Kilcoy Craft Market
    • On the Water
      • Lake Atkinson
      • Lake Somerset
      • Lake Wivenhoe
      • Seqwater
    • Events
    • Food and Wine
      • BP Kilcoy
      • Esk Grand Hotel
      • Mount England Estate
      • Nash Gallery and Cafe
      • Pols at Moore
      • Red Deer Café
      • Winya Wines
      • Woongooroo Estate Wines
    • Heritage and Culture
      • Kilcoy Yowie
      • Red Deer
      • Toogoolawah History Museum
      • Toogoolawah Pictures
    • Nature and Wildlife
    • Outdoor Adventure
      • Brisbane Valley Rail Trail Bike Hire
      • Floating Images Hot Air Balloon Flights
      • Landcruiser Mountain Park
      • One Tree Canoe Company
      • Out There Cycling
      • Pterodactyl Helicopters
      • Skydive Ramblers
    • Townships
    • Trails
      • Brisbane Valley Rail Trail
      • Canoe Trails
      • Conondale National Park
      • Jensens Swamp Environmental Reserve
      • Lake Cressbrook
      • Lake Wivenhoe
      • Peach Trees Campground, Jimna State Forest
      • Ravensbourne National Park
    • Weddings
      • Coronation Hall
      • The Courthouse Chapel
  • Stay
    • Accommodation
      • Brisbane Valley Rail Trail Motel
      • Camp Somerset
      • Esk Caravan Park
      • Esk Grand Hotel
      • Esk Wivenhoe Motor Inn
      • Kilcoy Gardens Motel
      • NRMA Lake Somerset Holiday Park
      • The Hollow Log Country Retreat and Koala Sanctuary
      • The Stonehouse Retreat
      • Twilight Grove Farm Bed and Breakfast
    • Caravanning and Camping
      • Camp Somerset
      • Captain Logan Campground and Lumley Hill Campground
      • Esk Caravan Park
      • Kilcoy Showgrounds
      • Landcruiser Mountain Park
      • Lowood Showgrounds
      • Neurum Creek Bush Retreat
      • NRMA Lake Somerset Holiday Park
      • Somerset Park Campground
  • Maps
    • Townships
      • Coominya
      • Esk
      • Fernvale
      • Harlin
      • Hazeldean
      • Jimna
      • Kilcoy
      • Linville
      • Lowood
      • Moore
      • Somerset Dam
      • Toogoolawah
      • Windsor Park
    • Trails
      • Brisbane Valley Rail Trail
      • Conondale National Park
      • Jensens Swamp Environmental Reserve
      • Lake Cressbrook
      • Lake Wivenhoe – Wivenhoe Hill
      • Lake Wivenhoe – Cormorant Bay
      • Peach Trees Campground
      • Ravensbourne National Park
  • Blog
  • Contact Us

Social Media

29/03/2018 Written by itstheadmin
A professional website is a must for any business in this day and age, but social media is another important marketing tool for tourism operators and one that we should all be using in some form or another.
TOURISM TRIBE DESCRIBES THREE KEY ELEMENTS TO SOCIAL MEDIA SUCCESS
  • Selecting the right social media channel
  • Having a balance of content and
  • Consistency in posting

There are many social media platforms with Facebook and Instagram being widely used throughout the tourism industry. Firstly take the time to research what social media platforms your visitors are using and focus your time on this particular platform before branching out into other platforms.
 

BALANCING YOUR CONTENT WILL HELP MAXIMISE YOUR SOCIAL MEDIA ENGAGEMENT

As a suggested rule your social media posts should include:

  • 80% content that interests and engages your audience and
  • 20% content that promotes your brand (sales, deals, hot offers)

You also need to be consistent in posting on social media. By being consistently active on your chosen platform you are reminding your customers that you exist. This does not mean posting five pieces of content in a row once a month, but instead scheduling a meaningful post every couple of days so that your target audience does not disengage.

If you are struggling with social media, check out one of Tourism and Events Queensland’s free social media webinars here for some tips.

Operator Newsletter
Australian Tourism Data Warehouse
Best of Queensland Experiences promotion through Tourism and Events Queensland

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ESK | 07 5424 2923
82 Ipswich Street

FERNVALE | 07 5427 0200
1483 Brisbane Valley Highway

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41 Hope Street

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29 Factory Road

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