Somerset Regional Council will showcase our region as a popular tourist destination through the Experience Somerset brand at three of Queensland’s top tourism trade shows in 2019.
These shows expose our region’s destinations to more than 70,000 visitors with specific interest in caravanning, camping, RV touring as well as complementary businesses such as accommodation, wineries, cafes and tourist attractions. Last year we fielded thousands of individual enquiries while distributing 9,000 Somerset visitor guides, proving that this is an effective means of exposing our product to the important Brisbane and wider south-east Queensland market.
COUNCIL WILL BE SPONSORING A BOOTH AT THE FOLLOWING SHOWS
Queensland Caravan, Camping and Touring Supershow
Wednesday, 5 June 2019 until Monday, 10 June 2019
Queensland Outdoor Adventure and Motoring Expo
Friday, 2 August 2019 until Sunday, 4 August 2019
Opportunities for this year’s trade shows will differ slightly from previous years and we are currently looking for expressions of interest from tourism operators to be involved in the Brisbane and Toowoomba shows.
- Attend the Brisbane and Toowoomba shows to promote both your business and the Somerset region. This provides direct networking with the market.
- Provide a discount or offer for your business valid for six months from each expo (e.g. 10% off, buy one get one free, etc.). Council will develop promotional material with your offers to be handed out at the expos. This promotional material will have a code specific to each expo so that you can track the promotions use.
Participating in these shows is an excellent opportunity that would usually be cost prohibitive for individual tourism operators so please give it due consideration.