The Queensland Government has introduced the new industry-focussed Business Capability Program which will give all tourism operators the chance to access training and upskilling opportunities designed to help you improve your business operations, take advantage of new commercial opportunities and deliver quality visitor experiences.
One of these free programs, Digital Ready aims to develop an understanding and skills in digital marketing, media and digital channels. Tourism operators participating in the Digital Ready program will be able to access a range of services and advice including:
- The online Digital Scorecard to help identify way to improve digital capacity
- An online digital health check with recommendations for making improvements
- Participate in regional workshops
- Access to mentoring with digital experts
Workshops will be held throughout Queensland covering the following topics:
- Web basics
- Be bookable online
- Increase your website traffic
- Planning your online strategy
- Online marketing for events
- Maximising Facebook
- Maximising Instagram
- Online review and reputation management
For more information about the Business Capability Program, or to register your expression of interest, please visit www.qtic.com.au/programs
