In 2014 Somerset Regional Council engaged The Stafford Group to develop the Somerset Region Destination Management Plan.
WHY?
Council identified the potential of Somerset as a highly attractive tourism destination particularly given its ideal location in the heart of south east Queensland. Through research, visitor statistics and identifying key focus areas for tourism growth, the Destination Management Plan (DMP) gives us a clearly defined framework to develop tourism in Somerset.
GAIN A VALUABLE INSIGHT INTO OUR PLAN FOR THE FUTURE
Download the Somerset Region Destination Management Plan here.
PROGRESS TO DATE
The DMP details the future vision and objectives. Since the development of the DMP, Council has made significant progress on several of these objectives.
Here is a list of milestones achieved, promotional opportunities available to your business and how you can get involved.
INCREASE VISITOR EXPERIENCE
Achievements
- Opening two new Visitor Information Centres, one in Kilcoy and one in Toogoolawah
- Branded merchandise
How you can get involved
Do you have DL brochures promoting your products/services? Are you a new tourism operator in the region? We would love to promote your business at our centres.
Contact us today (07) 5424 4000.
INCREASE VISITOR ENGAGEMENT
Achievements
- Experience Somerset visitor guide
- Experience Somerset website
- Monthly Experience Somerset Visitor eNewsletter
- Brisbane Marketing online promotion
- ATDW website**
How you can get involved
Advertise your tourism business in our official visitor guide and on experiencesomerset.com.au.
**Advertise your tourism business on ATDW today!
- ATDW is the official industry standard for tourism businesses wanting an online presence
- Your business is automatically listed on 150 tourism website/distributors
- Cost only $150 for a 1 year listing, this equates to $1 per website listing/per year
- One of these websites (Queensland.com and thequeenslandblog) received over 5.8M visitors in 2016/2017…that is major promotion!
Contact us today (07) 5424 4000 to find out how.
DEVELOP AN EVENT STRATEGY TO RAISE THE REGIONS PROFILE
Achievements
- Attendance and promotion at three major tradeshows in Brisbane, Toowoomba and Nambour
- Developing new events to appeal to people outside the region showcasing our natural assets such as Reel Wivenhoe Classic fishing competition and Somerset Rail Trail Fun Run
How you can get involved
Ask us about opportunities to work with the tourism team at tradeshows and having a stand at one of our events.
Contact us today (07) 5424 4000 to find out how.
INCREASING TOURISM OPERATOR ENGAGEMENT
Achievements
- Networking events
- Workshops
- Bimonthly eNewsletter
How you can get involved
If you know of another tourism operator starting up in the area, please let us know.
Contact us (07) 5424 4000.
AS THE SONG GOES…‘WE’RE ALL IN THIS TOGETHER’
Council continues to progress with development and implementation of the DMP but we can’t do it alone. If you did not know about any of the above opportunities or you know of a new tourism business in the region, please contact us today so we can work together to put Somerset on the map (07) 5424 4000.
