Looking for ways to enhance your marketing? Community is the key!
Have you reviewed your marketing budget for the next financial year and are now on the lookout for some cost-effective ways to enhance your marketing presence in the region? Why not look at getting involved and contributing to your local community? Sponsorship, donations and community support can go a long way for your brand and business.
Supporting local causes such as family and charity events, Council events and sporting clubs with things as small as prizes or giveaways from your business not only shows your customer how important the community is to you, it will strengthen your relationship and ties to the community as well. It also keeps your business at the forefront of a potential customers mind simply by participation and regular advertising, repetition and awareness direct customers needing to purchase product or services that your business offers straight to your door.
IF YOU’RE LOOKING AT GETTING INVOLVED WITH SOMERSET AND NOT SURE WHERE TO START, CHECK OUT THE SUGGESTED HANDY TIPS BELOW
Handy Tips
- If you’re looking to show your existing customers and community that they’re important to your business? Why not start a loyalty program offering a discount or rewards system? This will encourage return business and happy customers.
- Review your target market for your business and seek out community events that correlate to your customers, this will help you choose the best events suited to your business.
- Community support can come in many forms such as sponsorship, donations or merely volunteering your assistance, each event is different. If you’ re looking at getting involved with an event, speak to the event organisers and find a suitable way of contributing that best suits your business and the event’s needs. This might include offering a branded banner for display in return for volunteer support at the event or a prize donation for a raffle draw. It’s a great way to keep your marketing budget down and still reap the rewards of community promotion.
ALREADY HAVE A COMMUNITY EVENT, SPONSORSHIP OR CHARITY PARTNER?
Don’t forget to communicate your community involvement, this is just as important as getting in involved. Frame any certificates of appreciation that you might receive and place them in a public area of your business to show your support or include a website tab explaining how you support your community. This again will strengthen your relationship with existing customers and show new customers how proactive you are at giving back to those around you.
References
Tourism and Events Queensland
